Danone - Paulista

The new special packs of L’Occitane Au Brésil with illustrations of great local artists. The challenge was to enhance the L’Occitane brand without losing the greatest value of the Au Brésil line: to outstand the artist and his regional culture. The result was a more standardized line in the stores, which became an object of desire, transformed into a art piece embraced by the strong L’Occitane standard, valuing the content even more.

Leveraging long time heritage

Back to the origins

Considering the key symbol on the redesign process development, the “cow” was treated like the protagonist bringing iconicity to the design and personality to the brand, inspired by outlined cow drawings from packages of the past. The 50 years old logotype remained the same as a tribute to the tradition of the brand, leveraging Paulista long time heritage.Therefore, all packages were conceived bringing the most minimalist elements of a farm. The clean label reinforces the freshness and purity of our milk. The white wood panels are there to remind all consumers where the milk come from, a clean, quiet and contemporary farm. The way the ingredients are shown reassures a new perspective, modern, close and sophisticated.