KY - Naturals

Challenge Create the identity and packaging for a new line of flavored, kissable intimate lubricants. The challenge was to introduce the product in a way that felt attractive and desirable, moving away from the clinical and functional aesthetics that dominate the category.Beyond communicating key attributes such as natural-origin ingredients and safety - the design needed to transform the product into something more emotional, sensory and inviting, expanding its appeal both on shelf and across brand communications.

Idea/ Solution

Turn the new product line into a dessert-like experience.

Inspired by the product flavors, the visual concept draws from the world of gastronomy. Strawberry, vanilla and blueberry are expressed through creamy, juicy and indulgent compositions.

The language combines appetizing textures with sensual imagery, creating a bold and contemporary visual territory that reinforces the idea of a kissable product.

By bringing references from food photography and dessert culture into the category, the project repositions intimate lubricant as an object of desire, creating a distinctive presence both at retail and in digital environments.