Devon

Devon is a traditional canned meat brand from the Bahamas, recognized for generations and deeply rooted in everyday meals. Over time, however, its visual identity and packaging had become dated. The challenge was to redesign the brand and packaging while preserving the familiarity and trust consumers had built with the brand over the years. The goal was to create a fresher, more contemporary visual language that could carry the brand into a new era while maintaining its heritage.

Refreshing a classic without losing its soul.

The new identity positions Devon as a classic brand ready for the future.

By combining heritage with a more contemporary design language, the packaging system creates stronger shelf presence while preserving the brand’s familiar character for loyal consumers.

Beyond the packaging redesign, the brand expands its cultural relevance by embracing collaborations with pop artists. New graphic assets were created to allow the brand to live beyond the shelf

Becoming more expressive, fashionable and culturally connected.

By bridging heritage, design and contemporary culture, Devon strengthens its presence not only as a food brand, but as a recognizable cultural icon within the Bahamas.