Nugget

Challenge Redesign the packaging of Nugget, one of the most traditional leather care brands in the market. Over time, its packaging became widely recognized — but that recognition also led to extensive imitation across the category. What was once distinctive had gradually become visually diluted. The challenge was to evolve the design to restore its authenticity and iconic presence, while preserving the visual codes that generations of consumers associate with the brand.

How do you evolve an icon without losing its essence?

The redesign reinforces Nugget’s most valuable asset: its authority in leather care.

By refining and simplifying the visual language, the new packaging expresses elegance, craftsmanship and expertise. The result is a more proprietary and sophisticated identity that stands apart in the category.